
Last night the Genie Awards (Genie = Canadian FILM, not music, not TV) were handed out, with Polytechnique earning Best Motion Picture, Best Supporting Actor, Best Actress, Best  Director, Best Art Direction, Best Screenplay, Best Editing, and Achievement in  Overall Sound. 
One Week nabbed  the Best Actor, and Love & Savagery earned a Best Supporting Actress, while Best Adapted Screenplay went to Fifty Dead Men Walking, and Best Score  was awarded to The Master Key.
I’ve pasted the complete list at the end (available as a PDF  doc at the Genie’s website), but here’s one query that popped into my head  when the CBC announced the Best Picture and Actor winners in last night’s news  show The National: Was the show ever  publicized by the CBC?
The CBC carried the show live via webcast - cable channel  IFC was the actual TV host - but the CBC, having more media outlets than the  cable station, barely mentioned the imminent awards show during ad breaks this  past week.
The Genies has been a quandary for any network for a good  twenty decades: How do you get people interested in films few have seen  theatrically? How do you get them excited about an awards show that must fight  against public apathy for Cancon, as well as fatigue from the monster that was  The Oscars not long ago?
With many of the films widely available on DVD, the first  question is moot; the movies are out there to buy online and in shops, as well  as rent. 
It’s the apathy that’s always been a problem.
I distinctly recall one of the Genie’s last live  appearances on the CBC. Not sure of the exact year, but the thinking at the  time was to spice things up, go against the traditional awards show format, and  cram everyone into a large soundstage setup to resemble a nightclub. 
A bar was to one side, the nominees were packed onto  tightly arranged deck chairs, and the stage was made of buffed abstract metal.
Someone – the host - would wander back and forth from the  bar to the nominees, blabbing factoids or terribly written jokes before the  next award was handed out, and (I think) because the show was packed into an  hour time slot, the whole thing was rushed, worsened by ad breaks. At the end,  the host sung an improve piece (David Cronenberg was mentioned, since he was  nearby on a deck chair) and the credits rolled fast so the evening news could  begin.
My details might be a bit fuzzy, but I do remember a sense  of genuine discomfort among the nominees, with cameras trained on them as they  were supposed to laugh at bad jokes and perk up when the show returned from a  clump of ads.
That airing was a disaster, and ranks as one of the most  ill-conceived awards shows I’ve ever seen. I’d argue that it was the nadir,  because the telecast must have prompted the Genies organization to slowly rethink  how it should present itself in order to get audiences as well as networks to  care.
I lost interest in later shows, and I think other networks  tried to make a go of the Genies in later years, with an edited version aired  after the fact one year. The 2010 awards are slated for rebroadcast on May 9th,  and anyone can access clips of the winners online, all of which is good, but I  can’t help asking: Did the CBC do enough?
Even if one presumes the awards were mentioned at regular  intervals, there’s the issue of the winners being reduced last night to a mere  mention of Polytechnique and One Week. Two names sync’d to film  clips, and it was over. 
Frankly, that’s not good enough, and while you could blame  the CBC’s revamped news format – more ad breaks than ever before – for  affecting the length of each news segment, you have to wonder: Was it really so  impossible to squeeze in additional details about the winners? 
The only other explanation is perhaps IFC had exclusive TV  rights, prohibiting the CBC from showing any clips outside of the web realm. In  any event, while many of the films are now available on DVD (see hyperlinked  titles), it’s unsettling that the winners, if not the awards show, have been  pushed to the fringes yet again, albeit with an active online presence. 
The 30th Annual Genie Award winners are:
 
BEST  MOTION PICTURE / MEILLEUR FILM
  POLYTECHNIQUE - Maxime Rémillard, Don Carmody
 
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PERFORMANCE  BY AN ACTOR IN A LEADING ROLE / INTERPRÉTATION
  MASCULINE  DANS UN PREMIER RÔLE
JOSHUA  JACKSON - One  Week
 
PERFORMANCE  BY AN ACTOR IN A SUPPORTING ROLE / INTERPRÉTATION
  MASCULINE  DANS UN RÔLE DE SOUTIEN
MAXIM  GAUDETTE – Polytechnique
 
PERFORMANCE  BY AN ACTRESS IN A LEADING ROLE / INTERPRÉTATION
  FÉMININE  DANS UN PREMIER RÔLE
KARINE  VANASSE - Polytechnique
 
PERFORMANCE BY AN ACTRESS IN A SUPPORTING ROLE /  INTERPRÉTATION FÉMININE DANS
  UN RÔLE DE SOUTIEN
MARTHA BURNS - Love  & Savagery
 
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ACHIEVEMENT  IN DIRECTION / MEILLEURE RÉALISATION
DENIS  VILLENEUVE – Polytechnique
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ORIGINAL SCREENPLAY / MEILLEUR SCÉNARIO
JACQUES DAVIDTS – Polytechnique
 
ADAPTED SCREENPLAY / MEILLEURE ADAPTATION
KARI SKOGLAND - Fifty  Dead Men Walking
 
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ACHIEVEMENT  IN CINEMATOGRAPHY / MEILLEURES IMAGES
PIERRE GILL – Polytechnique
 
ACHIEVEMENT  IN EDITING / MEILLEUR MONTAGE
RICHARD  COMEAU – Polytechnique
 
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ACHIEVEMENT  IN MUSIC - ORIGINAL SCORE / MEILLEURE MUSIQUE ORIGINALE
NORMAND  CORBEIL - Grande  ourse: La clé des possibles / The  Master Key
 
ACHIEVEMENT  IN MUSIC - ORIGINAL SONG / MEILLEURE CHANSON ORIGINALE
JOHN  WELSMAN, CHERIE CAMP - NURSE.FIGHTER.BOY – “Oh Love”
 
ACHIEVEMENT IN OVERALL SOUND / MEILLEUR SON  D'ENSEMBLE
STÉPHANE BERGERON, PIERRE BLAIN, JO CARON, BENOÃŽT LEDUC – Polytechnique
 
ACHIEVEMENT IN SOUND EDITING / MEILLEUR MONTAGE  SONORE
CLAUDE BEAUGRAND, GUY FRANCOEUR, CAROLE  GAGNON, CHRISTIAN RIVEST – Polytechnique
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ACHIEVEMENT  IN ART DIRECTION/PRODUCTION DESIGN / MEILLEURE DIRECTION ARTISTIQUE
EVE  STEWART - Fifty  Dead Men Walking
 
ACHIEVEMENT  IN COSTUME DESIGN / MEILLEURS COSTUMES
ATUAT  AKITTIRQ - Before  Tomorrow
 
ACHIEVEMENT  IN MAKE-UP / MEILLEURS MAQUILLAGES
DJINA  CARON, ANDRÉ DUVAL - Grande  ourse: La clé des possibles / The  Master Key
 
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BEST FEATURE LENGTH DOCUMENTARY / MEILLEUR LONG  MÉTRAGE DOCUMENTAIRE
  A  HARD NAME - Alan Zweig, Kristina  McLaughlin, Michael McMahon
 
BEST SHORT DOCUMENTARY / MEILLEUR COURT MÉTRAGE  DOCUMENTAIRE
  THE DELIAN MODE - Kara Blake, Marie-Josée  Saint-Pierre
 
BEST LIVE ACTION SHORT DRAMA / MEILLEUR COURT  MÉTRAGE DRAMATIQUE
  DANSE MACABRE - Pedro Pires, Catherine Chagnon
 
BEST ANIMATED SHORT / MEILLEUR COURT MÉTRAGE  D'ANIMATION
  RUNAWAY / TRAIN EN FOLIE - Cordell Barker, Derek Mazur, Michael  Scott
 
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SPECIAL AWARDS
 
ACADEMY SPECIAL ACHIEVEMENT AWARD
Mel Hoppenheim
 
CLAUDE JUTRA AWARD
XAVIER DOLAN – J’ai  tué ma mère / I  Killed My Mother
 
GOLDEN REEL AWARD
  De  père en flic / Father  and Guns – Denise Robert,  Daniel Louis, (Distributor: Alliance Vivafilm) 
  
  Mark R. Hasan, Editor
KQEK.com