When the pick-axe falls far from the mark

If only...Patrick Lussier’s My Bloody Valentine should give a reason for all those writers to pause and rethink rebooting/remaking/re-imagining perfectly fine originals and perhaps motivate them to just make their own slasher classic, but there’s something about a brand name that makes a remake more likely to enjoy a green light from the studio than a wholly new idea or derivation.

There’s also the home video aspect where the production studio probably owns the original film (or at least the current video rights), so there’s that tie-in factor using the new film to sell copies of the old on DVD, and the new film on DVD to create interest in the next 3D or similar genre production.

It’s totally natural from a business stance to exploit your most recognizable assets, but when there’s a weak script at the core, it's foolish to rely on special effects and gimmicks to keep viewers glued to the screen.

Lionsgate’s DVD includes both flat and 3D versions of My Bloody Valentine (with 4 pairs of 3D glasses), as well as a second disc of featurettes and deleted material, and while it's a good package, there’s still the issue of the film, which is addressed in the DVD review.

Note: the 3D version is on the B-side of Disc 1 in Maple’s Canadian release, and the Blu-ray edition does not include a standard DVD version of the film – that’s a misprint on the front sticker that’ll be clarified in the next pressing. The movies and extras, though, are fine.



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